AI Insights · Timothy · March 2025
Top Hasbro Games on Unified Platform in Europe: Q1 2025 Performance
Explore the performance trends of top Hasbro games like MONOPOLY GO! and Scrabble® GO in Europe during Q1 2025, highlighting downloads, revenue, and active users.
In the first quarter of 2025, the top Hasbro games on a unified platform in Europe showed varied performance in terms of downloads, revenue, and active users. This analysis, based on data from Sensor Tower, provides insights into five leading games: MONOPOLY GO!, Scrabble® GO - New Word Game, My Little Pony Rainbow Runners, PJ Masks™: Power Heroes, and MY LITTLE PONY: MAGIC PRINCESS.
MONOPOLY GO! from Scopely, Inc. experienced fluctuations in weekly revenue, starting at $4.4M and peaking at nearly $5M in early January before dropping to around $3.5M by mid-March. Weekly downloads decreased steadily from 288K to 171K, while active users also declined from 3.2M to 2.5M.
Scrabble® GO - New Word Game maintained relatively stable revenue, averaging around $35K weekly, with a slight increase to $40K by late February. Downloads saw a gradual decrease from 60K to 29K, while active users remained stable, staying just above 1.2M.
My Little Pony Rainbow Runners showed consistent weekly revenue, hovering between $1.3K and $2K. Downloads started at 25K and dipped to 19K by the end of March. Active users fluctuated, ending the quarter at roughly 79K.
PJ Masks™: Power Heroes had stable revenue, averaging around $500 weekly. Downloads decreased slightly from 23K to 16K, while active users hovered around 230K throughout the quarter.
Finally, MY LITTLE PONY: MAGIC PRINCESS saw a steady climb in revenue from $17K to nearly $29K by mid-March. Downloads peaked at 21K in early February before settling at 16K. Active users saw a slight decline from 179K to 155K.
For more detailed insights and data, visit Sensor Tower's platform.
